We specialise in creating entire marketing plans for properties which can entail wrapping the properties in such a way that the end investor is buying the complete package, including finance, and clearly defined exit strategies. This gives our clients the edge in a competitive marketplace.
The Spyglass team have extensive experience in the mechanics of marketing, including advertising properties in both online and print media.
Case Study 1
A successful example of our unique approach was the execution of a bold marketing plan to sell 250 building plots in the USA.
One of our principals brought together the plots with and a local builder along with a very attractive investors mortgage to provide a sought-after investment package.
He then created a compelling marketing strategy to promote the deals to clients, including setting up various websites and establishing a network of investment clubs in Las Vegas, New York and California to plug the packages and attract prospective clients.
During a three-month period, the sales team visited 40 investment clubs in seven US states, and sold more than 200 house packages. This equated to an impressive $50 million in sales orders.
Case Study 2
In 2008 the Spyglass team developed a residential community in Georgia in co-operation with a Florida based corporation, who was looking for exposure to the European markets.
The development was a 100-lot residential subdivision, and packaged in a way to make it appeal to European investors: clearly defined exit strategies, simple closings, attractive finance options, and with buyer incentives that further helped making the project attractive to an international buyer.
By recruiting leading sales agents in the UK, Ireland, Israel, Canada and the Middle East, the project got a lot of exposure through all the important marketing channels – internet portals, print media, direct marketing, as well as trade shows. With a focus on the London investor, the team ran a number of seminars in a leading London hotel, which created a great opportunity to sell more properties in one evening than conventional methods usually allowed for.
The introduction of the project into the U.K. very much pioneered the sale of residential land lots to investors there, who were previously more used to purchasing unimproved land. The marketing was very much aimed at educating people and anticipating concerns, rather than focused on a “hard sell” which was more common during these years of economic growth.
The success of selling these land lots in Georgia has allowed us to make some very strong connections with large asset managers and bulk sellers, which means that we can still offer investors the opportunity to invest in a fast growing part of the United States.
Case Study 3
A major UAE developer approached Spyglass looking for advice on breaking into the US market. Spyglass proposed building a network of Financial Advisors and Real Estate Brokers across North America.
As many Americans have not had exposure to international real estate markets before, and a lot of time was spent on “packaging” the product better so that it would be tailored to the American investor.
Spyglass principals then recruited, trained, and managed sales agents, as well as participating in trade shows and meeting investment clubs from New York to California resulting in the development successfully selling out.
